Accounting firm Ngubane celebrates 25th anniversary with future forward outlook
JOHANNESBURG – Thursday, 15 October 2020:
Desmond Msomi, Chief Executive Officer of Ngubane, today announced a rebrand of the firm’s visual identity, in celebration of its 25th anniversary. Ngubane, a recognised leader in the accounting and auditing industry, has been repositioned to better reflect the firm’s industry experience, deep expertise, and capacity to help solve business-critical challenges.
Ngubane’s rebrand is not just cosmetic – in addition to the change of name from Ngubane & Co. to Ngubane and the new graphic identity, it also has provided a platform to evolve and improve the firm’s approach in the market as a whole. The new logo carries the firm’s services descriptor – Assurance, Tax and Advisory to purposefully communicate Ngubane’s areas of expertise and business focus. With its new values, the leadership aims to rally the firm’s employees and partners behind the new growth strategy.
Ngubane’s founder and Executive Chairman, Wilfred Bhekabantu Ngubane said:
“Since opening our doors back in 1995, I have seen our firm evolve and grow beyond what I had imagined. Celebrating 25 years of growth and success today, with our employees’ commitment to the values that continue to set us apart in the marketplace is quite heartening.”
“As I prepare to retire from my executive role, I am happy that 25 years on, we have built Ngubane to be more than just a company of accountants and auditors. Our clients’ testimonies remain proof we have built a strong brand with reliable business partners and experts that care about sustainability. With companies and organisations preparing themselves for post COVID-19 recovery, we are ready to use our expertise to help companies optimise their resources and capital while contributing to economic recovery” Wilfred Bhekabantu Ngubane remarked further.
Msomi explained, “We are more than an award-winning accounting and auditing firm, we operate on this philosophy – ‘success has to be about: a win for our employees, a win for our clients and a win for the communities we operate within’. With our new brand, wanting to remain fresh, relatable and consistently prove that we are always ready to go above and beyond in delivering a service that continues to achieve that win-win outcome.”
The rebrand solidifies Ngubane’s stance as an industry player that delivers a high-level service, which is both ethical and reliable. Thus, it represents a significant step which reflects a deep dedication to client success and relationships.
“For us, the new brand represents change and our commitment to stay abreast with the ever-changing world, business landscape and complex business challenges from our clients. It also represents the changing needs of our employees, partners, and all other stakeholders. We have worked hard to ensure we are a force to be reckoned with in this highly competitive space, and for Ngubane, this is yet another opportunity to re-invent ourselves as we get ready for the next 25 years with the focus of our solutions on sustainability and growth,” concluded Ashom.